Website: Build-out & Development

Challenge

Yaxin's website originally did not provide information relevant to its latest products. It was a basic framework and needed development.

Approach

By developing a strategy for website build-out and development, I was able to fully re-vamp the Yaxin website to include new pages including: sustainable solutions, capabilities, markets (includes market segments), meet the team, events and more.

This project included mapping out a new framework, adding keywords, directing product photographers and photo shoots, creating and maintaining brand standards, mastering marketing messaging and ongoing updates to stay current, fresh and relevant.

Results

Yaxin website traffic has improved by 100% with more enticing FAQs being answered, information being organized and marketed more clearly and stylized in a tasteful, appealing manner. Our click-rate has gone up exponentially and we are now #1 based on SEO via Google search.

Customer Testimonials

The Yaxin sales team and I worked closely to establish which key partner relationships should be highlighted on our website to ensure credibility and demonstrate brand loyalty.

Before & After.

New pages.

Below are all new pages, created after I started with Yaxin and during my time with the company to grow our online presence.

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